In the Nonwovens, Fibres, and Packaging sectors, market conditions remain tough. Oversupply, intensifying global competition, and pressure from operations and finance to fully utilize capacity are just part of the equation. At the same time, customers and consumers are demanding more: higher service levels, greater innovation, and stronger sustainability, often at a lower price point.

So, the question is, is your business equipped to meet these demands?

The skills, expertise, and resources required vary depending on your customer profile, the value proposition of your product, and the complexity of your route to market. Where does your commercial team stand today?

Let’s take a closer look. How do the capabilities needed for a commodity-based, contractual sale compare to those required for a complex, multi-layered sales process, where the end consumer is far removed from your business ? How do you influence all stakeholders, build demand, foster loyalty, and create value across diverse markets?

How well aligned are your Innovation, R&D, Marketing, and Customer Service teams in supporting long-term, profitable growth? Are you building a sustainable, profitable, performance model, or are you stuck in a cycle of peaks and troughs?

Having the right skills, mindset, and organizational structure is essential. But when you are in the heat of the fire, do you have the time and opportunity to evaluate your team, consider the tools they use, the development they need, and whether your structure supports today’s evolving market dynamics.

Today is a great day to start.

Begin your journey towards sustainable success. Make small, consistent improvements. Set clear plans, and most importantly, take action.

How we support you?

We offer tailored solutions to help you grow:

• Commercial Team Assessments: From evaluating key skills and experience in high-volume, competitive markets to enabling value- and solution-selling in complex, multi-layered sales environments.
• Talent Development: Spotting and growing your rising stars, planning for succession, and aligning team aspirations with business needs.
• Coaching and Training programs that are tailored to your business, your people , your market, your results
• Executive Search: we have the industry experience, the network and the robust processes you need to ensure the best possible outcome for your business